We don’t generate creativity by sheer force. We experience it by stepping back. The reason you feel creative when you start a new job, is because the problem set is new – and so the job behaves like a side project in those first few months. The same is true of stepping into someone else’s writing – you perceive the writer’s grind from a distance, allowing your insight to flow freely and easily – sometimes producing an “of course!” reaction (in the writer) typical of someone who was trying, with all their will, to uncover that same insight.
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